Purpose-Driven
Marketing That Creates Real Impact
Let’s be real: running a mission-driven business or nonprofit is no small feat.
You're juggling a million priorities, often with a small team, limited resources, and a heart that’s fully invested.
Sound Familiar?
You’re overflowing with stories and impact —but unsure how to share them with the right audience.
You’ve got passion and purpose
—but not enough hours in the day to plan your next campaign or write that email series.Your budget doesn’t allow for a full-time marketing team
—but hiring one person to “do it all” feels unsustainable.
That’s Where I Come In
You don’t have to do it alone. I’m here to amplify your brand so you can stay focused on the work only you can do.
Strategy with Purpose
I bring clarity to your chaos with strategic content plans, campaign calendars, and messaging that aligns with your mission. From big-picture ideas to hands-on execution — I’ve got you.
Storytelling That Sparks Action
Whether it’s your origin story, a donor update, or a behind-the-scenes social post, I turn your impact into words that move people to care — and act.
Flexible Support
You shouldn’t have to settle for burnout to build a successful brand.
I offer retainer packages that scale with your needs — so you get consistent, high-quality marketing support without the pressure of a full-time hire.
Liz Bohannon, Forbes Top 20 Speaker & Best-Selling Author
“I've worked with Kayla in multiple roles over many years, from FTE to contract, from customer care to EA to marketing to community management. While she is highly competent in all these areas, what stands out most to me about Kayla is her positive contribution to culture in EVERY environment in which I've had the honor of working with her.
Kayla is detail-oriented, organized, and meticulous in her work, but also highly creative and grasps the larger picture and strategy (often positively contributing to that, too!), which drives an enormous amount of value.”
What My Services Offer
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Lays the foundation for intentional, aligned marketing efforts.
Includes:
Monthly/quarterly content calendars
Campaign planning & timelines
Content audits + recommendations
Platform strategy (what to post, where, and when)
Goal-setting aligned with organization mission
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Transforms your mission and impact into compelling, human-centered stories.
Includes:
Blog writing
Newsletter creation
Email campaign copy
Donor appeals + fundraising copy
Website or landing page copy
Testimonial and case study development
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Builds awareness and connection through engaging content and consistent presence.
Platform management (up to 3 platforms)
Content creation (graphics + copy)
Post scheduling
Community engagement (moderation, comment replies)
Stories, reels, or video scripting (if desired)
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Drives action and amplifies initiatives through well-timed, purpose-led campaigns.
Includes:
Campaign creative strategy (goals, messaging, platforms)
Launch countdown calendars
Fundraising, awareness, or event promotion
Press release writing
Coordination with in-house or external teams
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Clarifies your voice so your impact is consistent across every channel.
Brand voice discovery or refresh
Core messaging pillars + tone guidelines
Taglines, mission statements, or impact language
Consultation for rebranding or pivoting messaging
Internal guides for team communication consistency
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Keeps your marketing aligned, data-informed, and always improving.
Monthly or bi-weekly performance reporting
Key analytics across platforms (email, social, web)
Strategic recommendations based on data
Quarterly content reviews
A/B testing support for emails or campaigns
Lauren McCann, Co-Founder & CEO of Procure Impact
“Kayla has a great eye for design and created beautiful and elegant collateral pieces that helped merchandise and sell our products more effectively. Her work helped elevate our brand and our suppliers stories to support our sales team in accelerating revenue and awareness about our offerings. She is organized and thorough in her project management and a great contributor to culture.”
I’ll help you discern the best next move for your mission.
